As part of developing my career plan, I’ve been monitoring job ads for different skills and certifications that are in demand, and seeing what I can do to learn these skills if I don’t have them.
One challenge I face as a person working in digital marketing is the Google AdWords Certification. The Individual Google Adwords Certification Exam costs you $50 US, and all the studying information you could want is available online.
If $50 is a bit pricey for you right now, you can get Bing Ads Certification for free.
Given the cheap costs attached to getting these certifications, I think I might just get both of them!
If you don’t work in the marketing field, but you’re considering it, these are cheap and easy ways to add a few more lines on your resume that might catch the interest of the hiring person at your next job.